GOLFING IN THE HIGHLANDS: A TRAVEL AGENCY PERSPECTIVE
Alasdair Wells, Travel and Administration Assistant, Adventures in Golf (UK) Ltd
I honestly don’t think I have had a bad experience golfing in the Highlands. My first experience was a family holiday to Brora when I was around 14 years old. We rented a house overlooking Brora golf course and I spent every day out golfing. Such a unique experience to play golf with sheep and cows roaming about the course.
My most recent came when I played in the Tomatin Single Malt 54-Hole Pro-Am, played over Castle Stuart Golf Links, the Royal Dornoch Golf Club and The Nairn Golf Club. This would probably be up there with one of the best experiences I’ve had golfing in Scotland. The weather, for the end of September, was absolutely unbelievable; the Highland Golf Links team were absolutely brilliant company and, even though our golf may not have been the best, the experience was second to none.
What is so special about golfing in the Highlands? First of all, the spectacular scenery. Then there is the fantastic variety of courses that are on offer. And of course you always receive a warm and friendly welcome from hotels, golf clubs and the local people.
When booking a golfing holiday our clients are looking for a memorable experience, good value for money, a friendly welcome, high quality golf courses and quick, high quality customer service – all of which the Highlands has covered.
In order to maintain and build on the region’s reputation, courses, hotels and other tourism operators must maintain good relationships with the travel trade, continue to keep the area in the public eye by on-going marketing and emphasise the value for money and the variety of different golf courses available.
Also, pay attention to details such as club storage facilities and/or drying facilities, flexible breakfast and dining times to cover early morning departures or later afternoon tee times and make sure members of staff have a good knowledge of golf in Scotland. It all helps make the experience even more enjoyable.