BLUE HELPING ATTRACT RECORD NUMBERS TO GREENS
Fraser Cromarty, CEO Nairn Golf Club and chairman of Highland Golf Links
The Highlands is blessed with some of the world’s finest links courses which already this year have hosted events such as the Scottish Open, the Northern Open and the Men’s Home Internationals.
Next week our three leading venues will all feature in the one event, when Highland Golf Links stages our annual 54-hole Pro-Am, now a well-established event in the golfing calendar.
This is the first year with a new headline sponsor in the Blue Group and the interest this has stimulated has seen demand increase even further – so much so that a capacity field of 76 teams will be taking part when the event tees off on Monday.
Since its inception in 2013, the Pro-Am has grown significantly and our three-year deal with Blue Group has started in spectacular style with a record-breaking entry, which makes the future of the event very exciting.
The HGL 54-hole Pro-Am Sponsored by Blue Group is an important occasion on many levels. It is a Tartan Tour event, so each group of four features a pro from the PGA Scotland Order of Merit and it boasts a professional prize fund of more than £50,000.
For the amateur players, it is a chance to mix with the pros, play the area’s finest links – Nairn, Castle Stuart and Royal Dornoch – on three successive days and also have a unique business networking opportunity.
In addition, it is worth an estimated £200,000 annually to the Highland economy in the latter part of the season, with some 304 players from across the UK and Europe taking part.
It is welcome business for the HGL partners, the Kingsmills Hotel and Culloden House in lnverness and the Royal Golf Hotel in Dornoch, and follows another successful summer which saw Castle Stuart stage the Aberdeen Asset Management Scottish Open, Nairn host the Fairstone Men’s Home Internationals and Royal Dornoch being the venue for another Tartan Tour event, the Northern Open.
The Pro-Am helps maintain the momentum and interest generated by those events and provides us with another opportunity to showcase our courses, our hotels and our area in general, while hopefully encouraging future visits to the Highlands.